Industry Update: Chocolate Confectionery In Hong Kong SAR, China [October 2024]

Table Of Contents

1. Summary

2. Scope, Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. There are roughly 80 chocolate confectionery brands in Hong Kong SAR, China.

2. Milk chocolate confectionery is the biggest segment followed by dark.

3. The better-for-you segment accounts for a single digit percentage of the market.

4. Bars are the most popular packaging format followed by bags and boxes.

5. Store brand share is virtually nil.

6. Brands in the second quartile of the price spectrum account for the majority of market share.

7. Almond is among the most popular flavors.

Recent Developments

1. Product launches to date have heavily focused on innovative flavors.

Competitive Landscape

1. Brands from the United Kingdom and Italy account for the highest share of the market.

2. Lindt is the market leader overall.

3. Kinder leads the milk chocolate confectionery segment, Lindt leads dark, and Kinder leads white as well.

4. Godiva dominates the vegan/plant-based segment, Sugar Free D'lite leads the sugar-free segment, and Food Nation leads the organic segment.

5. Lindt leads the bar format, Godiva leads the box format, and M&Ms leads the bag format.

6. Store brand presence is virtually nil in Hong Kong SAR, China .

7. On the price spectrum, Maltesers and KitKat lead the bottom quartile in terms of market share, Kinder leads the second quartile, Lindt leads the third quartile, and Venchi leads the top quartile.

8. Lindt is the leading brand in the grocery channel, and Godiva leads the DTC channel.

Competitor Profiles

1. Godiva

2. Lindt

3. Lucullus

4. ROYCE’

5. Venchi