Industry Update: Chocolate Confectionery In Saudi Arabia [March 2025]

Table Of Contents

1. Summary

2. Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. There are over 90 chocolate confectionery brands in Saudi Arabia.

2. Milk chocolate confectionery is the biggest segment followed by dark.

3. The better-for-you segment accounts for a single digit percentage of the market.

4. Bars are the most popular packaging format followed by bags.

5. Store brand share is negligible.

6. Brands in the second quartile of the price spectrum account for the majority of market share.

7. Hazelnut is the most popular flavor.

Recent Developments

1. To date, product launches have been few, and predominantly driven by luxury brands.

Competitive Landscape

1. Brands from the United Kingdom account for the highest share of the market.

2. Galaxy is the market leader overall.

3. Galaxy leads the milk chocolate confectionery segment, Lindt leads the dark segment, and Hershey’s leads white.

4. Patchi leads the sugar-free segment while Meybona leads the organic segment. There are no major brands competing in the vegan chocolate confectionery space.

5. Galaxy leads the bar format, Patchi leads the box format, and KitKat leads the bag format.

6. Lulu is the leading store brand.

7. On the price spectrum, Tiffany leads the bottom quartile in terms of market share, Galaxy leads the second quartile, Ritter Sport leads the third quartile, and Lindt leads the top quartile.

8. Galaxy is the leading brand in the grocery channel, and Patchi leads the DTC channel.

Competitor Profiles

1. Galaxy

2. Lindt

3. Patchi