Industry Update: Chocolate Confectionery In The United Arab Emirates [January 2025]

Table Of Contents

1. Summary

2. Scope, Definitions And Methodology

3. Disclaimer

4. Industry Landscape

   1. Market Structure

   2. Segmentation: Variant

   3. Segmentation: Better-For-You

   4. Segmentation: Packaging Format

   5. Segmentation: Store Brand

   6. Price Positioning

   7. Flavor Preferences

5. Recent Developments

   1. Product Launches (Year To Date)

6. Competitive Landscape

   1. Brand Market Share By Origin Country/Region

   2. Brand Market Share

   3. Brand Market Share By Segment: Variant

   4. Brand Market Share By Segment: Better-For-You

   5. Brand Market Share By Segment: Packaging Format

   6. Brand Market Share By Segment: Store Brand

   7. Brand Market Share by Segment: Price Positioning

   8. Brand Market Share By Segment: Channel

   9. Competitor Profiles

Summary

Industry Landscape

1. There are over 200 chocolate confectionery brands in the United Arab Emirates.

2. Milk chocolate confectionery is the biggest segment followed by dark.

3. The better-for-you segment accounts for a low single digit share of the overall market.

4. Bars are the most popular packaging format followed by bags.

5. Store brands account for a low single digit share of the market.

6. Brands in the second quartile account for most of the market.

7. Hazelnut is the most popular flavor.

Recent Developments

1. With only a month into the year, product launches have been limited, primarily from premium DTC brands.

Competitive Landscape

1. Brands from the United Kingdom account for the highest share of the market.

2. Cadbury and Lindt are the market leaders overall.

3. Cadbury leads the milk chocolate confectionery segment, Lindt leads the dark chocolate cofectionery segment, and Hershey’s leads the white chocolate confectionery segment.

4. Plaay leads the vegan/plant-based segment, Canderel leads the sugar-free segment, and Green & Black's dominates the organic segment.

5. Cadbury leads the bar formats, Quality Street leads the box format, and KitKat leads the bag format.

6. Carrefour is the leading store brand in the United Arab Emirates.

7. On the price spectrum, Tiffany and Carrefour are leading brands in the bottom quartile in terms of market share, Cadbury leads the second quartile, Lindt leads the third quartile, and Zaini, Plaay, and Labelle are among the biggest brands in the top quartile.

8. Cadbury is the leading brand in the grocery channel, and Labelle leads the DTC channel.

Competitor Profiles

1. Cadbury

2. Labelle

3. Lindt

4. Plaay