Australian confectionery company Darrell Lea has introduced its new Chewy Choc range, expanding its presence in the chocolate segment with three soft-centred milk chocolate products. The launch focuses on delivering a textural contrast that combines smooth milk chocolate with soft, chewy chocolate-flavoured centres.
The Chewy Choc line includes:
Darrell Lea Milk Chocolate Chewy Choc Block – featuring chewy pieces made with cacao powder, coated in creamy milk chocolate.
Twists Milk Chocolate Chewy Choc – twist-shaped treats with a soft chocolate centre.
Chewy Choc Milk Chocolate Bullets – bite-sized chocolates with a chewy interior.
This focus on chewiness and layered texture reflects a broader trend in the Australian chocolate market, where consumers are increasingly drawn to multisensory experiences. Recent launches such as The Margaret River Chocolate Company’s Peanut Butter Rocky Road and Hunted+Gathered’s Roasted Buckwheat Bar highlight a growing preference for innovative textures that enhance the overall indulgence and enjoyment of chocolate.