Frequently Asked Questions
What report formats do you offer?
Our reports are data-heavy, research-driven posts published directly to our website. While they are referred to as reports due to their detailed and analytical nature, they are not downloadable PDFs but rather articles you can read online.
Can I copy and save the reports?
As a paid subscriber, your subscription provides a license to view and engage with the material, but it does not include the ability to copy and download the reports. This policy helps ensure the continued quality and integrity of our content.
How do I subscribe?
Click the ‘Subscribe’ button on our website, select your plan, and complete payment (if you select a paid plan). Under the free plan, you will then have instant access to all report previews, and under a paid plan you will have instant access to all premium reports.
What payment methods do you accept?
We accept:
Most major credit cards including Visa, Mastercard, American Express, and Discover
Google Pay
Is it safe to make a purchase online?
Yes, all our online transactions are securely handled through Stripe, a trusted and reliable payment processing platform.
Do you offer discounts?
We offer the following discounts:
Group subscriptions.
Student discounts to students of accredited educational institutions (subscribe with an email ending with .edu and the discount will be offered to you automatically. If the discount is not offered, please contact us).
Do you have any promotions for subscriptions?
We ocassionally have special promotions for a limited period of time.
How do you derive market share?
Our market share estimates are based on a proprietary methodology that incorporates multiple data points, including product assortment, distribution reach, and consumer engagement metrics. For a detailed breakdown of our approach, please refer to the Methodology section.
How do your reports differ from retail audit data?
Retail audit data is typically based on recorded sales from specific distribution channels. In contrast, our reports estimate market positioning across a wider range of channels, including formal grocery retail and direct-to-consumer (DTC) sales. Using a proprietary methodology, we estimate market share based on multiple indicators—such as product assortment, distribution reach, and online engagement—to provide a broader perspective on brand presence and competitive dynamics than scan data alone.
Why don’t you calculate market sizes?
We do estimate market size internally, but we do not publish these figures as part of our reports. While market size estimates can provide a broad industry view, our focus is on competitive positioning, where our methodology offers a more precise and actionable perspective on brand presence and market dynamics. For industry-wide market size estimates, we recommend complementing our data with broader datasets from external sources.
Can I request a refund?
We encourage you to thoroughly review the free preview provided for each report before completing your purchase. Due to the nature of the content, we are unable to offer refunds once the subscription is processed.
What is your report publishing frequency?
Industry Update reports are typically published 1–2 times per month, and Product Launch Trends reports are published 1–2 times per month as well.