News: Godiva Malaysia Introduces Spring Beaded Egg Chocolate
Godiva Malaysia has released its latest seasonal offering, the Spring Beaded Egg Chocolate, as part of its Easter 2025 lineup. The launch continues the brand’s tradition of combining premium chocolate craftsmanship with visually distinctive gift formats.
The product features a decorative, egg-shaped gift box embellished with pastel tones, golden branch motifs, and petal-shaped sequins, positioned to appeal to the seasonal gifting market. Inside the container are 12 limited-edition chocolate Easter eggs, offered in three flavors: Vanilla Dark Chocolate, Raspberry Dark Chocolate, and Speculoos Mousse Milk Chocolate. The collection is available for a limited time through Godiva Malaysia’s retail locations and channels.
This launch aligns with Malaysia’s chocolate confectionery market, where approximately milk chocolate dominates with over three quarters of the market, followed by dark chocolate at over a tenth. Godiva, a major direct-to-consumer (DTC) player with a share estimated at nearly a fifth of the DTC channel and positioned in the top price quartile, capitalizes on the market’s appetite for premium offerings, with the Spring Beaded Egg’s strikingly unique packaging and innovative flavors like speculoos mousse.