Product News: Godiva Singapore Launches Chinese New Year 2025 Gift Box Featuring Limited Edition Flavors
Belgian premium chocolatier Godiva, has launched its exclusive Chinese New Year 2025 collection, solidifying its position in Singapore’s competitive luxury chocolate market. The seasonal collection includes a selection of pralines in seasonal flavors namely Dark Apricot Almond, White Lemon Mousse, and Milk Strawberry pralines, alongside Carré Dark Feuilletine and Carré Milk Speculoos.
The collection’s CNY-themed box packaging features a distinct ‘knot’ design with a winding snake motif, a symbol of the timeless connection between Eastern cultural traditions and Western luxury.
Positioned at the premium end of the market, Godiva is a leading player in Singapore’s luxury chocolate segment according to Linium Intelligence data. The Chinese New Year 2025 collection reinforces Godiva’s presence in the luxury chocolate category, offering seasonal products that combine innovation with cultural relevance.
This release follows a broader market trend in Singapore, where Chinese New Year-themed product launches continue to gain traction. KitKat launched a limited edition pineapple tart flavor of their popular wafer bar, Lemuel Chocolate launched a Koi Prosperity bon bon set, Janice Wong released their seasonal chocolate pineapple balls.