Product News: KitKat Singapore Launches Dark 52% Borneo With Sustainable Cocoa From Sabah And Sarawak
KitKat Singapore has unveiled its latest innovation, the KitKat Dark 52% Borneo, a premium chocolate treat made with cocoa sourced from the lush rainforests of Borneo. This new product, available in a share bag containing eight 17-gram two-finger bars, features a rich, complex flavor profile thanks to the use of Trinitario cocoa beans from Sabah and Sarawak.
Grown in the fertile volcanic soils of Borneo, the cocoa beans used in this product are renowned for their intense and vibrant flavor, nurtured by the tropical climate of the region. The launch of KitKat® Dark 52% Borneo is a result of KitKat’s ongoing commitment to sustainability, with the cocoa beans being sourced in collaboration with the Malaysian Cocoa Board. This partnership aligns with KitKat’s transparency and traceability practices, ensuring responsible sourcing from farm to final product.
KitKat is one of Singapore’s leading chocolate confectionery brands by market share, and the brand has a significant presence across all major segments—milk, dark, and white chocolate confectionery according to Linium Intelligence data. The introduction of KitKat Dark 52% Borneo underscores the brand’s ongoing dedication to innovation and premium-quality offerings, reinforcing its position as a major player in the market and continuing to satisfy the evolving tastes of chocolate lovers in Singapore.