News: Marks & Spencer UK Launches “Big Daddy Pistachio” Chocolate Bar
Marks & Spencer UK has expanded its confectionery portfolio with the launch of the “Big Daddy Pistachio” chocolate bar, a new addition to its growing range of premium offerings. The product builds on the success of the original “Big Daddy” bar, which gained attention last summer as the UK's answer to Dubai-style chocolate, and has now been reimagined with a pistachio-forward twist.
The “Big Daddy Pistachio” retains the core elements that defined the original—Marks & Spencer’s signature rich, creamy milk chocolate and a gooey sweet-and-salty caramel layer—while introducing a new pistachio component. This includes a chunky pistachio layer with roasted pistachios, velvety pistachio crème, and a light, crunchy biscuit crumb, offering a more complex and indulgent texture profile.
This latest launch is aligned with the broader “Dubai-style” chocolate trend, which continues to influence product development across global markets. Characterized by decadent layers, premium ingredients, and visually striking formats, the trend has seen growing traction among UK consumers seeking elevated confectionery experiences.
The new product also reflects current flavor dynamics within the UK market. Caramel remains a long-standing favorite, while pistachio is emerging as a popular choice driven by the viral Dubai Chocolate sensation worldwide.